Location: Percy Street, Tottenham Court Road, London
Type: Retail / Refurbishment
Over 30 years ago, the first Charles Worthington salon opened their doors and since then, the brand has continued to grow in size and reputation to become one of the most prestigious and renowned hairdresser names in the UK. The luxury salon, located in Central London, has become one of Britains treasured brands in the space; working with some of the UK’s best stylists and celebrities. Whilst they are dominating the UK, they have also further grown on an international basis too.
REMI.C.T Studio has been brought on to work on a complete fit-out for the Percy Street flagship salon alongisde the Charles Worthington team. The studio has worked in a multi-disciplinary way; assisting with the designs of the 3D wall, to the graphics of their marketing. This work was coordinated and completed in a series of phases in order to enable to the salon to function as normal.
The design was created with the intention to incorporate the conversation of luxury lifestyle and to celebrate and combine the renovation with the opening of the 20th Year at their Percy Street location.